With all of this information, it’s astounding to think that only 20 percent of the world’s population speaks English, and only five percent of the world’s population speaks English as a native language, according to Babel.

42 percent of people will not purchase anything from a website that is not in their native language.įurthermore, according to the Harvard Business Review, 72.4 percent of consumers said that “they would be more likely to buy a product with information in their own language.” Not only that, obtaining information in their native language is “more important than price” for more than 56 percent of consumers in the previously mentioned study from the European Commission.Īccording to Internet World Stats, in the last 19 years, Chinese language users grew 2,572.3 percent, Spanish users by 1,425.8 percent, Arabic users by 8,917.3 percent, and Russian users by 3,434.0 percent.

One out of five people will never look at a site that is not in their native tongue.

Nine out of ten internet users said that they will always choose to view sites in their native language.

The European Commission, in collaboration with the Common Sense Advisory, conducted a survey of language preferences in 23 countries in the European Union. Here is a graphic representation of the languages used on the internet:Ĭomparing these data sets reveals an obvious and surprising imbalance. However, W3Tech reports that only 1.6 percent of web pages are in Chinese.

Chinese is the number two native language of internet users at 19.3 percent. However, English is the native tongue of only 25.2 percent of internet users.

Let’s take a look at why that can be a lucrative move on your part.Īccording to W3Techs, English is used as the primary language on 54.5 percent of all web pages, Russian is used on 6.7 percent of all pages, German on 5.3 percent, and Spanish on 4.8 percent of all web pages. By translating your website into other languages, you can break the language barrier and tap into the world market. Translating the language on a website is not only helpful to access information on a website from another country, but it can also help you extend your reach in your e-commerce business.

Why You Should Translate Your Website, By The Numbers

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